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Semester 1

Course Topics
Analysis of Business Problems The six-step framework for solving unstructured problems
Communication Logos, Ethos, Pathos, Storytelling, Problem-Solution
Decision Analysis Decision trees, probability, NPV/IRR, simulation, risk
Entrepreneurship 1 Opportunity evaluation, lean startup, business models, funding, scaling
Financial Accounting Financial statements, assets, liabilities, equity, audit
Leadership Motivation, power, conflict, teams, talent, culture
Marketing Management Market analysis, STP, products, pricing, market orientation